Our Work

Real Brands.
Real Work.

Every logo on this page started as someone's idea scribbled on a napkin or slapped together in an afternoon. Here's what happened once we got involved — the before, the after, and everything we built to make the brand actually work.

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Logo in.
Brand out.

What's in these case studies
Logo Design Brand Systems Packaging Social Templates Promo Campaigns Websites

Food & Beverage — Full Brand Build

Chef's Pantry

Logo Design Menu Design Social Content Promo Campaigns Website

Chef's Pantry came to us with a plain black-and-white hexagon lifted from a phone screenshot, and a Facebook cover pulled from stock clip-art. We built a proper halal food brand around founder Ayesha Marthinus's story — a hand-lettered flame mark, a full menu system, WhatsApp-ready promo templates, and a website that actually sells.

Where It Started
Chef's Pantry old logo, screenshotted from a phone
Chef's Pantry old Facebook cover photo
What We Built
Chef's Pantry new flame logo mark
Chef's Pantry new menu design
Chef's Pantry promo campaign
Chef's Pantry new website

Health & Fitness — Full Brand Build

Training With Paul

Logo Design Brand Identity Website

Paul had the client results — a growing Instagram of real training sessions — but no brand tying it together, just a cluttered kettlebell doodle for a logo. We designed a proper "Never Give Up" mark, tested a monogram direction alongside it, and built the mobile-first site that turns followers into paying clients.

Where It Started
Training with Paul old unbranded Instagram profile
Early monogram concept for Training with Paul
What We Built
Training with Paul final Never Give Up logo
Training with Paul new mobile website

Telecoms — Identity Refresh

WaliNet

Logo Redesign Brand Refresh

WaliNet already had real customers on fibre, 5G and LTE — but their logo and Facebook page still looked like a weekend side project. We rebuilt the mark into a bold, confident wordmark that actually matches an internet infrastructure business people trust with their connectivity.

Where It Started
WaliNet old logo
WaliNet old Facebook page
WaliNet old logo on merchandise
WaliNet old ad creative
What We Built
WaliNet new wordmark logo

Education & Faith — New Brand Build

Madrasa Online

Brand Research Logo Design Color System Merchandise

Madrasa Online needed a mark rooted in Islamic design tradition without looking dated. We researched Kufic script — one of the oldest forms of Arabic calligraphy — built a geometric monogram around it, tested it across a full colour system, and proved it out on real merchandise before it ever touched the website.

Research & Direction
Madrasa Online brand research moodboard, Kufic script study
The Final Brand
Madrasa Online final logo lockups
Madrasa Online mark colour exploration
Madrasa Online branded mugs
Madrasa Online branded t-shirts

Food & Beverage — Brand System

The Hookup Lounge & Grill

Brand System Color Palette Promo Campaigns

A restaurant brand only proves itself once it survives contact with an actual burger. We built The Hookup Lounge & Grill a full system — logo lockups, a five-colour palette, supporting type — then put it straight to work on the weekly promo campaigns that go out to customers in Wynberg.

The Brand System
The Hookup Lounge and Grill brand board
In The Wild
The Hookup Lounge and Grill burger promo campaign

FMCG — Logo & Packaging

Malaika Nuts

Logo Design Packaging Design

Malaika Nuts needed a mark that could shrink down onto a snack pack and still read clearly from across a shelf. We built a hand-drawn wordmark and carried it across two packaging colourways from day one, so the range can keep growing without ever losing the brand.

The Brand Mark
Malaika Nuts logo colour variants
On Shelf
Malaika Nuts teal packaging
Malaika Nuts pink packaging

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Your logo could
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We took a logo.
We made it work.